VOLKSWAGEN - VW Magazin
Magazin
2019

German automaker Volkswagen was founded in 1937. It's the flagship brand of the Volkswagen Group, which was the largest automaker in the world in 2016 and 2017.

Credits:
Dir/DoP. Phillip Mall @phillipmall
Agency Loved @loved_agency

Production Thjnk @thjnk

Before/After

Coloring for Volkswagen is always fun. Since they introduced their coporate color and marketing theme 'vibrant power' in 2019, all stills and also moving images are very 'alive'. Instead of focussing on a perfect advertisment world, the brand got more human and vivid. From a colorist's perspective this results in a very colorful world in which lots of different shades surround the products.

Next Project
Promo